A funny thing about living in Brazil, specifically Sao Paulo, is that you see english everywhere! I guess it is considered chic to name your business with an english name. Every day I walk by places like “The Body Store, Mr. Pretzel, Baked Potato, and Fast Shop.”
It seems strange to me to see so much english, and sometimes it’s not always correct. For example, the Chinese restaurant China in Box (still sounds weird to me). Or one time I saw a store named “New Shoes” and under it written in portuguese was “Loja das camisas” literally translated Store of Shirts. Even the graffiti on the streets is sometimes in english, there is one I pass by all the time that says “Porn for Blinds” (I’m still not entirely sure what the author of that one is trying to say).
But english speakers beware the pronunciation of these places are not in the traditional english that we speak but a Brazilian english. For example, there is a children’s bilingual school here in Sao Paulo called Red Balloon but the actual name pronounced in Brazilian english is “Hedgy Baloon”.One time I was out with a friend and we were going to a bar on a popular street in Vila Madelena called “Vizardgy” street. Once we got there she realized, so this is the famous Wizard street. She didn’t realize it before because the pronunciation is so different.
The crazy thing is that I know that Brazilian pronunciation of english is different so when I go to place where they have english things on the menu (a.k.a Starbucks) I find myself thinking how do I say Blueberry Muffin with a portuguese accent. And once I order I feel pretty silly because here is an American girl speaking portuguese with an accent, trying to say an english word with a portuguese accent.
All in all I like that Brazilians use so much english because for me it is a nice reminder of home.